Lab accuracy, or more accurately, the lack of it, is a widespread problem. When labs report inflated THC numbers, it creates a skewed consumer perception that "higher THC means better quality." Transparency is key in this situation. Brands that openly communicate about their growth practices, the strain's actual qualities, and the importance of other cannabinoids, can garner trust and build a customer base that values quality over mere THC percentages.

There's a great deal of misinformation in the cannabis marketplace, especially when it comes to THC percentages. To navigate this issue, brands should take it upon themselves to educate their customers about the quality and characteristics of strains. A well-informed consumer base will be more likely to choose quality over high THC numbers.

In the world of net terms, dispensaries and growers can often find themselves in precarious situations due to the lack of legal protections. This is where marketing is crucial—by focusing on building strong relationships with customers and other businesses, companies can create a network of support and understanding that helps navigate these financial issues.

The emergence of vertically integrated shops has made the market competition fiercer than ever. Smaller companies can use their unique identity and local roots as their strength. A well-established brand can tell a compelling story about their products, highlighting what sets them apart, and engaging customers on a more personal level.

When too many licenses lead to oversupply and unsustainable pricing, standing out is more important than ever. Again, a strong brand that communicates its unique attributes and value proposition can make a difference. Focus on what sets your products apart and communicate that clearly and consistently in your branding.

Regulations and taxes are part and parcel of this industry. Understanding the unique regulations of your location and incorporating these realities into your branding and marketing can help customers understand the cost structure and set realistic expectations.

Traditional marketing channels might be off-limits, but creative solutions exist. Embracing digital marketing strategies, leveraging social media (within their guidelines), content marketing, and SEO can all be effective ways to reach your target audience.

The cannabis industry, while challenging, is also ripe with opportunities. By understanding these challenges and tactfully addressing them with clever branding and marketing strategies, businesses can find their foothold and thrive in this green frontier.



At GhostCMO, we specialize in helping businesses overcome industry challenges through strategic branding and marketing. Let's discuss how we can help you steer through the complexities, no matter what you're working on.

Let's talk about growing your brand. Visit our homepage to learn more.